High-priced interior decorators would swoon over a new store in Oak Harbor.

The mass of camouflage, bright metallics and loads of red, white and blue would send decorators to the stars into a dead faint from horror.

BJ and Cindy Chadduck don’t care. Their business meets needs of people they deem much more important than media darlings.

The Chadducks’ business, Militarywives.com, caters to military families in every branch of the service. The Chadducks started MarineWives.com in 1998. This first on-line site connected Marine families around the world and offered them unique gift items. Response to the site was so great, MilitaryWives.com was started.

Now, wives in each branch of the service have their own sites. So do military husbands and military kids.

The Chadducks had been thinking of opening a physical store to match their virtual one. They heard about a vacant space and in only two days, decided to open in Oak Harbor.

Since the store opened on Midway Boulevard in early February, Cindy said business has been steady.

“We haven’t gone one day without making at least one sale,” she said.

Oak Harbor may be a Navy town, but the Chadducks insist on carrying items for all branches of the military – National Guard and Coast Guard as well.

The Coast Guard’s complement of about 35,000 people doesn’t make it a lucrative market.

“Some businesses don’t want to provide items with Coast Guard symbols,” BJ Chadduck said.

“Sometimes we force their hand,” BJ Chadduck said. “We order so much for the other services, wholesalers can’t ignore us.”

In fact, so heavy is the volume of orders that BJ spends at least 90 minutes at the post office each week.

After many people requested sites more branches of the military, the Chadducks created MilitaryWives.com. Since its creation, the business has steadily grown.

The Chadducks say this store is only the first of many.

They’ve been approached by people near Fort Lewis, Portsmouth, Va., Jacksonville, Fla., and Washington. D.C., to open stores in those areas.

“Ultimately, we’d like to expand nationwide,” BJ said.

Orders come from outside the continental U.S., too.

Calls from Sweden, Iraq and Afghanistan and Australia sometimes interrupt BJ and Cindy Chadduck’s sleep.

Military Wives stocks clothing, jewelry — including charms — snow globes, pewter bottle stoppers topped with EA-6B Prowlers, and scrapbook accessories.

Helping the Oprah Winfrey Show and the Pentagon connect with military families also fills their time.

When the Chadducks began their Internet site, they posted information they, as a former Marine and military wife, felt other spouses and families needed.

Now there are sites for each of the services, plus Militaryhusbands.com and militarykidz.com.

Each offers families a place to vent emotions and ask questions.

“Sometimes, people fear they will look stupid if they ask questions,” BJ Chadduck said. But asking questions is the only way a new military spouse can learn about the military.

Web site forums offer a platform for questions and answers.

The core of the business may be centered on Internet and word of mouth advertising. But the Chadducks hope many more people discover their business.

“We’ve done very little advertising,” BJ said. “We rely on word of mouth.”

Word of Militarywives.com has circled the globe, touching every continent.

That’s right, every continent. One person in Antarctica has discovered the site. So have people in Iran, Iraq, Vatican City, Peru, Nepal and Niue, a Polynesian island.

“What other business in Oak Harbor can claim a link to Antarctica?” BJ said.